You"ve Got Maid

Monday, April 30, 2007

6 Rules for CEO'S

Peter Drucker published an interesting article in the Wall Street Journal entitled Six Rules for Presidents. ("Drucker on Management: Six Rules for Presidents" Sep 22, 1993 Sec: A p:20)

Druckers 6 Rules could just as easily apply to CEO'S of businesses both large and small. Drucker states "even the most powerful lost effectiveness as soon as they violated these rules". Here they are:
  1. "What needs to be done first?" is the first thing the president must ask.
  2. Concentrate, don't splinter yourself. There usually are half a dozen right answers to "what need to be done?" Yet unless a president makes the risky and controversial choice of only one, he will achieve nothing.
  3. Don't ever bet on a sure thing. It always misfires.
  4. An effective president does not micromanage.
  5. A president has no friends in the administration was Abraham Lincolns maxim. Presidents are human beings, and their job is a lonely one.
  6. "Once you're elected you stop campaigning." This was the advice Harry Truman gave the newly elected John F. Kennedy.

Sunday, April 29, 2007

Is Residential Home Cleaning a Commodity?

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com·mod·i·ty: an article of trade or commerce, esp. a product as distinguished from a service.
According to Webster the very act of providing a service, like residential home cleaning, precludes a professional maid service from being a commodity. Yet I speak with commodity buyers everyday. Human beings are not commodities. Of course for God and the blind eyes of justice we are all equals, but the reality is we each bring different skills, experience & abilities to the table. Therefore if human beings are not commodities, and maid services are "maid" up with different human beings, then Residential Home Cleaning can not be a commodity.
A commodity purchasing consumers duty is to identify companies that provide the lowest price products. Sugar is sugar. Oil is oil. However, maid service can never be a commodity. It is an extremely personalized service.
Clients authorize their home cleaners to clean parts of their homes, that they wouldn’t invite their friends into. Most of You've Got Maids Clients give us keys to their homes so we can clean it in their absence. There is a great deal of trust placed in You’ve Got MAIDS of Orlando, Florida. Our Clients compensate You've Got MAIDS for being discerning.
If residential home cleaning was a commodity, I could just purchase labor, any labor, and broker it to my Clients. I wouldn’t be concerned with the inherent difference among people, because people are all the same, right?

Residential Home Cleaning Companies that focus on low price will eventually neglect things that matter to you. Like 3rd party bonding. Like background screening. Like workers compensation insurance. Like devoting resources to hiring the best people. Like dedicating itself to training. A smart Customer realizes all of these things.

You've Got MAIDS focus is on exceeding our Residential Home Cleaning Clients expectations everyday. If you live in any of the Winters (Winter Park, Winter Springs, Winter Garden), Maitland, Longwood, Ovieo, Ocoee, East Orlando, College Park, Gotha, Windermere or Doctor Phillips, Florida click here to visit You've Got MAIDS.

Saturday, April 28, 2007

Dunkin' Donuts

Dunkin’ Donuts has dipping its big toe in the pizza industry. Click here to read the original story out of Boston.
It is important to keep new products & promotions in the pipeline just so the marketing guys have something new to pitch. Selling coffee and donuts just isn't all that newsworthy for Dunkin' Donuts after 58 years.
Differentiation is a concept that Jack Trout & Al Ries have gotten a lot of mileage out of. You have to wonder what the authors of Differentiate or Die would say about Dunkin' Donuts latest brand extension. Adding lattes and cappuccinos is a natural brand extension but now pizza? Dunkin' Donuts should stick to its knitting and not purchase pizza ovens. Less is more.
According to Chain Leader, Dunkin' Donuts averaged $911,270 per unit in 2004. Are you interested in becoming a Dunkin' Donuts franchisee? Be ready to be engaged mentally 24 hours a day, every single day of the year, for as long as you own it. I often ponder the real point of having a lock on the front door of a business that never closes.
In order to qualify for restaurant franchising territories, Dunkin' Donuts require minimum liquid assets of $750K and a net worth of $1.5 million. DD website doesn't give up much more information unless you make a formal application. I guess they need to separate the wheat from the chaff. Here is what I found:

Friday, April 27, 2007

Goldie Hawn & Swedish Children

This has nothing to do my business, with the residential cleaning industry or franchising in general. It's about Sweden's commitment to protect its children from businesses that would exploit a child's naivete.
A TV commercial starring Goldie Hawn was recently banned by the Swedish Consumer Agency (Konsumentverket) because it promoted shopping as a form of "retail therapy." "It's an ad where a young girl is really depressed because her boyfriend has just broken up with her. Goldie Hawn, who is an actress, encourages her to indulge in some comfort shopping." To read the rest of the story click this.
The Swedes recognize that children do not understand what advertising is. Children fail to distinguish the difference between a TV program and a commercial.
I am not one of those Americans that loath everything we do here and hold Europeans on a pedestal. Just the opposite really, because I believe the American foundation of opportunity and freedom places us as the top civilization of all times. However, it turns my stomach when I see what our children are exposed to on a daily basis. Why do my children know who Brittany Spears and Paris Hilton are? Is this the true cost of freedom?
It would be nice if someone in Washington was paying attention to Sweden's commitment to children. I for one promise that You've Got MAIDS advertisements will always be directed to adults that need a reputable cleaning service to maintain health and happiness in their homes.

Tuesday, April 24, 2007

CiCi's Pizza - Filling The Family Niche



When we sold our Domino's Pizza franchise business in 2002, CiCi's had just cracked three hundred units and was green and growing in the South East. Joe Croce opened the original CiCi’s Pizza restaurant in Plano, Texas, in 1985. Two years later he sold his first franchise.

Read this Pizza Today article about Joe Croce's Guest focused company. That's right, they don't have Customers...they have Guest...just like Walt Disney World.

CiCi's mission is to exceed each guest's expectation in food, service and cleanliness, all within their affordable price point. CiCi's has cornered the market for pizza buffet.

CiCi's website boast of 11 corporate units average $1,059,775 during the 2006 fiscal year, and of these 11 company owned restaurants, 5 of them earned annual pre-tax earnings of at least $174,078. If you are considering CiCi's learn what towns these units are located. Are they in established CiCi Markets? Have they been in business for 20 years or 18 months?

I would be most interested in learning:
  • What is CiCi's strongest market?
  • Are the 11 units mentioned above the top CiCi's in terms of average weekly unit sales?
  • What are the opening week sales for all units over the past 24 months? What are the sales for these same units 1 year and then 2 years later.
  • What is food cost at a buffet?
  • What is average coupon percentage? (it better be very low)

In the franchise world it is rare to have a franchisor make earning claims. These franchisor need to be very careful not to mislead potential franchisees. When you see a company like CiCi's making earning claims they better hope they are delivering an accurate snapshot of the units in question. The FTC requires franchisors to educate their potential franchisees that there is no assurance that new restaurants will perform as well, and not to rely on these figures.

It is better not to include sales information on earnings. Estimated cost should be shared, and let the savvy business person build there own pro forma assumptions as to unit sales.

CiCi's average investment to open is $408,800 to $650,800 including a $30,000 franchise fee. 10 year term with royalties at 4% and national advertising at 3%. Most likely, they also mandate the amount of Local Store Marketing as a percentage of sales. Further they most likely require franchisees in a designated marketing area to band together as a co-operative marketing group.

The pizza business is a tough industry. 7 days a week, 52 weeks of the year, with most of the hard work being performed at dinner time and on weekends. I can attest that it is tough on families, and if your spouse isn't 110% supportive you will have a long row to hoe.

If you are considering going into business for yourself, but you don't want to be by yourself consider the professional maid service industry. Pro's: Less upfront money than the restaurant biz and you can take nights and weekends off. Con's: It will take longer to establish your business.




Zoë Baird, Will Ferrell & Paying Your Maid Under The Table

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Monday, April 23, 2007

PAYING UNDER THE TABLE: WOULD YOU TURN IN YOUR NEIGHBOR?


Paying your housekeeper under the table is a Federal Crime. If you pay your maids under-the-table you will be responsible for back taxes, interest and penalties. Click here for a link to the IRS Reward for Information.
The same anonymous neighbor that reports you to the homeowners association for not edging your lawn will be the first to drop a dime if they suspect you of employing illegal household workers. Is it worth the risk?
The following is from Mary Dalrymples' article CHEATING ON TAXES BECOMES BIGGER TABOO.
"If you knew your neighbors had cheated on their taxes, should you turn them in? More than 3 out of 5 people surveyed by the IRS Oversight Board said you should. The board, which provides independent oversight and advice for the Internal Revenue Service, found 62 percent of people surveyed completely or mostly agreed that it is everyone's personal responsibility to report anyone who cheats on their taxes."
Tax evasion is fundamentally unfair to the vast majority of law-abiding citizens. Do the right thing and use the services of a professional maid service like You've Got MAIDS of Orlando, Florida. Professional maid services pay their share of taxes to protect their Clients.


You've Got Maids of Orlando, Florida also serves Winter Park, Winter Springs, Maitland, Longwood, Windermere, Winter Garden, Doctor Phillips, Oviedo, and Ocoee. Call them at 407.737.7773.
You've Got Maids of Charleston, South Carolina will soon serve Mount Pleasant, Isle of Palms, Sullivans Island, Folley Beach, James Island, Charleston, and North Charleston. Call them at 843.805.7000.

Sunday, April 22, 2007

How Do Clients View Us?


In restaurants & retail, never get mad at the occasional incompetent server or clerk. These under-performing employees are merely a reflection of management. If you are to blame anyone, be disappointed with the person responsible to attracting, interviewing, screening, hiring, training and evaluating. Managers get what they reward, and Customers get what they pay for.

A beating pulse seems to be the number one criteria that many service companies apply to qualifying applicants. Be grateful to those managers with low expectations;they make it easier for those of us on a mission to WOW our Customers.

At the residential home cleaning company, You've Got MAIDS of Orlando, Florida, our professional maids serve as a window into the very soul of our business. Every day our management team is focused on improving our Clients satisfaction with our service by fielding the best qualified, trained and motivated maids in Winter Park, Winter Springs, Maitland, Longwood, Windermere, Winter Garden, Doctor Phillips, Oviedo, and Ocoee.

First we focus on attracting, interviewing & screening qualified applicants. This process needs to be performed even when you don't need new housekeepers, because in this business you should never take staffing for granted. We interview over 25 applicants for every person we hire.

Second we conduct a formal training program interrupted by on the job training. We rotate our new hires through our Team Leaders. Our Team Leaders coach and evaluate the new trainee. This first two weeks are the hardest as only 2 out of 5 new hires make it to week three.

Housekeeping is not right for everyone we hire and everyone we hire is not right for You've Got MAIDS. It usually takes a few weeks for the honeymoon to end, before you can see the true character of your new employee. If a trainee makes it through our training program they are truly exceptional, and only truly exceptional people can hope to be team leaders at You've Got MAIDS.

Friday, April 20, 2007

Nothing Could Be Finer Than To Be In Carolina

Charleston, South Carolina, a place so charming, my wife and I moved there three times. Business opportunities have drawn us away, but our hearts keep leading us back to the Low Country.
The first time I moved to South Carolina (in the late 1980's) I left the New York plates on our vehicles because I didn't plan on staying long. I didn't count on enjoying the cultural/social norms of Southern Living.
For me, the best thing about South Carolina is strangers (the weather is a close 2nd). I like the way strangers look you in the eye, smile and say hello. Greeting strangers is a social norm in South Carolina...it works there. Greeting strangers in a northern cities subway train would not work...if you don't believe ask the people who rode the subway with Bernie Getz.
Having lived in various sections of this great country, I now firmly believe that deep down people are the same everywhere; we just have different top layers. After you peal off the top layer you will find the average American values God and Family. The majority of our countrymen are loyal to friends, want to help the needy, intend to do the right thing, and care about the environment.
If you get the chance, visit historic Charleston. Stay at a bed & breakfast, enjoy the cities fine dining, take an evening ghost tour, visit the various plantations, hop on the ferry to Fort Sumter, or just go to the beach. If you don't have the time to get away here's a 9 minute pictorial of Charleston, South Carolina set to music. Enjoy.

Monday, April 16, 2007

David Letterman, Naomi Campbell & the MAID

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David Letterman recently quipped "It's tax time. Earlier today, Naomi Campbell hit her maid in the head with her calculator."

Related blog entries:

Sunday, April 15, 2007

Choosing a Maid Service: Workers Compensation Insurance

The same person that would never consider driving an automobile without insurance often neglects to weigh the risks for employing a uninsured maid. This article is meant to open the shutters, and in doing so, shine the light on the financial risks of hiring uninsured maids.

If your uninsured maid slips & falls (even on a floor she just mopped) she could cash in on America's Litigation Lottery, and it may not be covered by your homeowners insurance. Never mind that you have been paying her cash under the table, your local Yellow Pages is thick with Personal Injury Attorneys who will work for no fees or cost unless they win. And guess what, they only take contingency clients because they are confident of winning. So your maid doesn't speak English...not a problem...Hablamos Español .
According to the International Academy of Trial Lawyers, the number of lawyers in America today is growing twice as fast as the population as a whole. From 1960 to the present, lawyers doubled in number. The United states has three times as many lawyers per capita England and twenty times as many as Japan.

You might not be safe if you hire a company that uses independent contractors either. It's surprising, the number of maid services in the Yellow Pages that use independent contractors. It's cheaper for the company, so they make more money. Unfortunately the consumer isn't always aware of this. These consumers better cross their fingers and hope their homeowners insurances will cover it. Many do not.
The best professional maid services insulate you from risk because they pay for Workers Compensation Insurance. All You've Got MAIDS Clients have no worries. All of their maids are employees and covered under Workers Compensation Insurance.
You've Got MAIDS - Protected by Workers Compensation Insurance
Click here to visit You've Got MAIDS on the web.

Choosing a Maid Service: Licensed & Bonded

Choosing a qualified Maid Service is critical to maintaining the safety, security & health of your family & home. Enlightened consumers recognize that Safety & Security need to be the first criteria for hiring a residential cleaning company. Cleaning toilets & showers are important, but they should be further down your pre-qualifying checklist.

  • Licensed - A real company will have met the local governmental requirements to operate a business. This impact Clients indirectly, as it is more of a tax than anything else. Being licensed validates the company, indicating that the maid service is legally operating in their municipality. If the maid service you are considering is not licensed...it probably doesn't have Third Party Bonding or Workers Compensation Insurance either.

  • Bonded - There are two kinds of bonding. Bonding is a general liability insurance that also covers dishonest acts. First Party Bonding protects a company from its own employees, and has no value to you, the maid service Customer. Third Party Bonding is the important insurance, as it protects you, the maid service Customer, from the negligence or dishonesty of the maid service.

Workers Compensation is the next pre-qualifier that need to be looked into before hiring a professional maid service. Click here to read up on Workers Compensaition Insurance.

You've Got MAIDS - Licensed & Bonded

You've Got MAIDS - Website

Saturday, April 14, 2007

Maid News

Bad Maid News:

Good Maid News:

Friday, April 13, 2007

PERCEPTION IS REALITY

This is the from the "Image" section of the New Team-member Orientation that I would walk every driver, pizza maker, and Customer Service Representative through back when I was a Domino's Pizza Franchisee. I offer it here to any business owner or manager who wants insight into another businesses formal training methods.

Management has direct control over image. In the "pizza world" image is an ongoing struggle. A test of wills. Popular youth culture clashing with "the system". At Domino's my average employee was a 19 year old male that was influence more by Snoop Dog, than Warren Buffett.
Today I find the labor pool for professional maid services, like You've Got MAIDS of Orlando, Florida, much easier to work with. Perhaps it's because my average employee is a 30-something year old female, but we don't ever have image issues. Never.
Your Image is EVERYTHING...Perception is Reality
by F.Berger

For the purpose of Domino’s Standards Compliance…If you were a book, we would want to judge you by your cover. Some folks claim you can’t judge a book by it’s cover, but those people never read Jaws. I understand that we are all individuals with all kinds of wonderful things going on inside, but unfortunately our Domino’s inspectors don’t look at character. They look at your image with anal-retentive zeal. If we lose points on an inspection because of your image, I might have to kill you.

  • Lets start with the basics. You need to be clean. Take a shower before work. Clean hair, clean shaved, discreet use of cosmetics, perfumes, and colognes. No jewelry.
  • Driver cars also need to be clean inside and out.
  • Car tops need to be lit from dusk to dawn(Lit car tops scare away vampires).
  • Your uniform must be clean and free of defects.
  • White or Navy Blue T-shirt/sweat shirts/turtle necks with no visible imprints may be worn under your uniform shirt. Nothing else is allowed.
  • Khaki shorts must come to within an inch above or below knees. Standard shorts required…see manager before you purchase shorts.
  • Khaki shorts and pants must be of a cotton material.
  • You need to have a belt, and I'm not talking about a fan belt.
  • White sneakers, white socks that cover your ankles.
  • Domino’s hat worn correctly, facing forward (exception bike riders w/helmet on).
  • Shirt MUST be tucked in. One exception is the MATERNITY SHIRT.
  • Name-tag must be worn, and easily visible at all times.
  • If you are wearing a Domino’s jacket, name-tag on the outside.
  • If you are wearing an apron, name-tag on the apron.

I’ve got my families financial future riding on the success of this business. Do you think I’m asking too much of you to tuck in your shirt and light your car top?


Thursday, April 12, 2007

Ray Kroc on Franchise Partner Relations



In the beginning Ray Kroc made some very important decisions that would guide McDonald's for years to come. One decision was that McDonald's was not going to become a supplier for its Operators (Ray called his Franchisees, Operators). Ray writes, "my belief was that I had to help the individual operator succeed in every way I could. His success would insure my success. But I could not do that and, at the same time, treat him as a customer. There is a basic conflict in trying to treat a man as partner on the one hand while selling him something at a profit on the other. Once you get into the supply business, you become more concerned with what you are making on sales to your franchisee than how his sales are doing. The temptation could become very strong to dilute the quality of what you are selling him in order to increase your profit." Wouldn't you have wanted to be one of Ray's Operators?

I don't know if McDonald's still holds on to Ray Krocs guiding philosophies, but I hope so. Ray Kroc cracked the code to successful franchising. Concentrate on your Franchisees success first. Don't be greedy. Seemingly simple stuff.

Wednesday, April 11, 2007

Rosie The Robot MAID



Yesterday a driverless Volkswagen Passat was unveiled at the Science Museum in London. It uses computers and lasers to make all the decisions you and I make to navigate our cars. This Robo-Car will compete against other driverless cars on a 60-mile course here in the United States later this year. The pictures above may or may not portray last years 60-mile driverless car race. Click here to read about the driverless Volkswagen.
The thing is, after we all have robot cars it is just a matter of time before the Hanna-Barbera Jetsons lifestyle becomes the norm, and everyone will have their own Rosie the Robot MAID. It would be so cool to have your own robot maid. Rosie was an old second hand robot maid hired by the Jetson family from U-RENT A MAID (a pun on U-HAUL). This will be the end for residential home cleaning businesses like You've Got MAIDS, so wise entrepreneurial maid biz owners should start planning their exit strategy.


Who Do You Trust With The Keys To Your Castle?

This post is one of a series devoted to purchasing maid service on CRAIGSLIST. - Ed.

You know the story of Elizabeth Smart. Happy ending I suppose, but what happened to this family I wouldn't wish on anyone. It goes to prove that there are some nut jobs out there. It proves that we need to be vigilant about who we let into our homes, who we allow to interact with our families.

In the 1991 film, The Silence of the Lambs, Dr. Lecter teaches Agent Starling about coveting.
  • Hannibal Lecter:  First principles, Clarice. Read Marcus Aurelius. Of each particular thing ask: what is it in itself? What is its nature? What does he do, this man you seek?
  • Clarice Starling:  He kills women...
  • Hannibal Lecter:  No! That is incidental. What is the first and principal thing he does, what need does he serve by killing?
  • Clarice Starling: Anger, social resentment, sexual frustration...
  • Hannibal Lecter:  No, he covets. That's his nature. And how do we begin to covet, Clarice? Do we seek out things to covet? Make an effort to answer.
  • Clarice Starling:No. We just...
  • Hannibal Lecter:  No. Precisely. We begin by coveting what we see every day. Don't you feel eyes moving over your body, Clarice? And don't your eyes move over the things you want?
Wacko Brian David Mitchell coveted Ed & Lois Smarts child. Lois Smart paid Mitchell $50, under the table, to fix her roof and a skylight in November of 2001. Seven months of coveting later he returned with the support of his third wife to kidnap young Elizabeth.

Surely, Lois Smart would have paid Mr. Mitchell more than $10 an hour if she had know he was, in fact, an angel sent down to restore fundamental values to the Church of Mormon.

Lois Smart didn't know that the Mormons excommunicated Mitchell. You don't hear about excommunications any more. Rare is the day we see a Scarlet Letter at the mall. Even Donny Osmand wasn't excluded from the congregation of believers for being a little bit rock 'n roll...so the Mormons must have had some case against Mitchell.

Lois Smart didn't know that Mitchel was a drifter who had just cleaned himself up in order to make money. He cut his hair. Shaved his beard. Looks can be deceiving. Don't judge a book by its cover.

It would be easy to perceive that the world is going to hell in a hand basket. Were our forefathers happier not having 24&7 cable news channels and the Drudge Report? They probably wouldn't have heard about a Utah families tragedy. I wonder if living in a vacuum would be better. There would still be evil people, but we just wouldn't hear about them as much.

The undeniable truth is we don't live in a vacuum, and we need to protect against evil people who covet our families and our homes. Hiring a handyman off the street, a maid that left a flyer on your front door, or a painter from Craigslist for that matter, might save you a few dollars...but at what cost? What is the ultimate price? What is your family worth to you?

If Mitchells references had been examined, Lois Smart would have never hired him. Every day of the week I interview applicants for our professional maid service, You've Got MAIDS, and everyday I turn down an applicant because she doesn't have adequate references. Every day I turn away people who want to work "under the table". It's a grind, but we screen applicants to find qualified residential cleaners who I have a clear conscious sending into my Clients homes. It is just that simple.

If you care about your family, hire licensed, bonded companies that do business out of brick and mortar buildings. Sure you might spend a few dollars more, but you're worth it.



Tuesday, April 10, 2007

Association of Residential Cleaning Services International

You've Got MAIDS is a member of The Association of Residential Cleaning Services International (ARCSI). I think they just want to be able to say CSI. ARCSI was established to assist residential cleaning service owners and professionals in starting, promoting, building and expanding their residential cleaning businesses. ARCSI is committed to providing valuable information to ensure the growth and development of our members' businesses.
ARCSI's mission is to provide members with a network of knowledge and experience throughout the industry, whether you are a veteran business owner or starting a new cleaning business, buying an existing business, or purchasing a franchise. By forging these connections, members benefit from new perspectives while also helping to foster profitable growth in the industry.
If you are a new residential cleaning service, either as a franchisee or independent business owner, that aspires to provide a higher level of service and professionalism to your Clients, I recommend you take ARCSI for a test ride. I have personally benefited from advice and encouragement of ARCSI members.
To contact ARCSI dial 404-252-3663 or just click here.

Saturday, April 07, 2007

No Soup For You!


The Soup Nazi's Mission Statement is To make the best soup in the world!! It's simple. It's clear. I like it, and at $10 for 8 ounces of carryout only soup, it better be the best soup in the world.

The Soup Nazi is selling Franchises under the name, The Original SoupMan™. Here's the nuts and bolts of the deal:
  • $30,000 Franchise Fee
  • 5% Royalties
  • Al Yegeneh, the Soup Nazi, retains 20% ownership in each Franchise.
  • Franchisee's are not allowed to use the term "Soup Nazi" or in anyway make reference to Jerry Seinfeld's TV show.

First, I dislike that the franchisor retains 20% ownership in the franchisees business. This sound downright un-American!

Second, I don't understand why anyone would franchise something that is famous for something they can never mention.

Third, I question if a franchise whose specialty is to serve only carryout soup can survive outside of Manhattan. I think Panera Bread & Atlanta Bread Company would attract the same clientele, and they provide comfortable seating.

Fourth, these soup recipes can be duplicated easily. Click here for the recipe to Kramer's favorite Soup Nazi Soup.

Lastly, I take issue with the price. Peter Drucker would warn the Soup Nazi, "The worship of premium pricing always creates a market for the competitor." Peter Drucker would be right.

If you are considering becoming a Soup Nazi franchisee, why don't you save your money until you can afford a Panera Bread. Here is a link to Panera Breads franchise information.

Friday, April 06, 2007

Mission Statements, Maid Services, & the Blues

Dan Ackroyd and the late John Belushi starred in the Blues Brothers. Jake and Elwood were two aimless drifters with nothing but contempt for civil society. Their lives lacked meaning. Their lives stood for less than nothing.

This all changed after learning the orphanage they grew up in was on the brink of financial ruin. With the help of James Brown, Jake saw the light. In an instant, everything became clear. Finally he knew his mission.

Jake was so passionate about his mission that in no time his brother Elwood came on board. From the moment they saw the light, every action was geared to accomplishing their mission.
We are on a mission from God. They had no time for anything else.

For the rest of this 1980 cinema cult classic the Blues Brothers refocused their lives to fulfill their mission. These ex-convicts now had true conviction.

We can all learn something from Jake and Elwood. Life without a mission is aimless. Likewise every great company needs to have a clean, concise mission statement that its team members live and breathe.
You can have a different mission for home and work, but the two should be in harmony. The maid service, You've Got MAIDS, can help you find harmony between your dueling mission statements. Put your cleaning burdens on our back.
What's your Mission Statement?

PAYDAY


Why is it that the same employee, who you had to fire for being chronically late, is always the first one to show up for her check on payday?

Thursday, April 05, 2007

You have to kiss a few frogs…

If you are a discerning professional maids service in Orlando, Florida you need to kiss a few frogs, to find the best housekeepers. I don’t want to be politically incorrect, so first and foremost let me apologize to the frogs.

I don't like kissing frogs, but it goes with the territory. It is why our Customers hire us in the first place. Our Clients deserve to have qualified, trained, professional housekeepers in their homes.

Our Clients hire us to kiss frogs, so that they don't have to. Perhaps we should change our slogan to "You've Got MAIDS, We Kiss Frogs So You Don't Have To".

Frogs tend to jump around a lot. Frogs are afraid of pre-employment drug screenings. Frogs don’t want you to probe into their past. Frogs have a hard time giving professional references. Frogs don't want to learn new things, they have it all figured out. Frogs don't want to elevate themselves...they like it in the swamp. You see, we kiss frogs, but we don’t hire them.

That fairy tale always bugged me. If that young maiden had done a cost-reward analysis on kissing all the frogs in a swamp there would have been a different ending. What would have happened if she didn't find her prince? She would have been known as the swamp trolling social outcast with the toad fetish. I guess we are wading through that same swamp searching for exceptional people.

Our business is growing so we placed an ad for experienced professional home cleaners. Here is a link to that advertisement. Wouldn’t you think that only the applicants that meet our stated minimum requirements would apply? Perhaps I expect too much.

This business is all about the people, and at You’ve Got MAIDS we excel at surrounding ourselves with great people. Grib-it.

Wednesday, April 04, 2007

mom and pop values


In our first career, my wife and I were successful because we operated our Domino's Pizza franchise with mom and pop values backed up with National Franchise muscle. A very powerful combination that many business folks overlook.

National Franchises inspect for what they expect, and in doing so they enforce/encourage higher standard across their brands. Higher standards fuels greater local office performance. Performance drives awareness. Awareness determines market share. Market share creates breathing room at the end of the month.

One of the reasons franchises succeed at a higher rate than "mom & pop" businesses is objectivity. All franchises insist on adherence to a Operations Manual. Operations Manuals are unemotional (& boring). They are objective. Follow these guidelines and you should succeed. List of things to do. Another list of things not to do.

It is up to the Franchise Partner to breath life into the policies and procedures detailed in the Ops Manual, and in doing so ignite their business. Both elements rely on each other. Passion in a vacuum lacks direction. Good operations without passion is mundane.

Can a "mom and pop"/independent business hold up the mirror of objectivity to their operations? Of course they can, but the vast majority of businesses have a tendency to ignore their imperfections. Their mirror is so smudged they see only what they want to see. They overlook how their business looks from the outside.
It's not important what you think about your business. What is important is how prospects and Customers think about your business. We use a feedback system to keep our pulse on Customer perceptions, but it is not enough. I need to learn how non Customers perceive our You've Got MAIDS brand. Any and all advice would be greatly appreciated. .

Monday, April 02, 2007

Cost is just one component of VALUE


Today we lost a good Customer. We liked her, and she liked us. She raved about the service we provided. She loved how with just two days notice we changed her scheduled cleaning days to complement her needs. She loved how we always show up. She appreciated that she got the same Team Leader every time (which if you didn't know is very hard to do in this industry). Everything was going along swimmingly until she talked to her neighbor at a cook out. That's OK, we gain more Clients at neighborhood cookouts than we lose.

It seems the grass was greener next door. You see our Clients neighbor’s maids cost less. For our Client it was purely an economic decision. In time I hope she reconsiders us. After all cost is just a component of value, and at You've Got MAIDS of Orlando, Florida our goal is to deliver upscale value.

I often compare doing business with a professional maid service like You've Got MAIDS, Molly Maid, Merry Maids, or the MAIDS to shopping at Nordstrum, Brooks Brothers, or Ann Taylor . You expect more, and you get more. If you don't care about quality or service you go to Kmart.

At You've Got MAIDS our goal is not to be Kmart. Click here to hear what Academy Award winner Dustin Hoffman thinks of Kmart.

A professional maids service should:

If some of the lower end maids services are "Kmart", then the independents are more like "Flea Markets".

Flea Markets are fun. You never know what you are going to find. Some of those vendors are surprisingly good. You might find a bargain, but forget about warranties. Forget about background checks. Don't expect integrity. Expect here today, gone tomorrow. Buyer beware.

The thing is, who are you going to trust the keys to your castle too? At You've Got MAIDS we dedicate each day to building the best team of housekeepers in the business. We are selective. We invest in training. We invest in screening. We invest in constant evaluating. We purchase the best equipment. We purchase cars. We insure and bond our employees. We do this for you, our Customer. Sure it cost a lot to run a good to great business, but don't you think you are worth our best effort?

Click here to learn more about You've Got MAIDS.

Sunday, April 01, 2007

Maid Service v. Marriage Counseling


Ken Blanchard wrote that "Feedback is the breakfast of champions" and at You’ve Got MAIDS™ we digest feedback for breakfast, lunch and dinner! Feedback lets you know when you are on track.

At You’ve Got MAIDS™ of Orlando, Florida, we declared it open season for Customer feedback. First we built the mechanism to enable Clients to easily share their view of our maids results (or lack thereof). We designed a very simple feedback form on our website. Click here to see our Feedback Form.

Here is the coolest feedback we've received this year...it wasn't constructive, but it maid me laugh...don't worry "Paula" I changed your name and town... "You've Got MAIDS is less expensive, and a good deal more fun than marriage counseling!!" ~ Paula M in Winter Park, FL