You"ve Got Maid

Wednesday, February 28, 2007

“You’re Fired” (part 1 of 2)


Yesterday a Client fired my company, and I’m here to tell you that we earned it. My only surprise was that it took this long.

In life, I believe we almost always get what we bargain for, so most of the time we get what we deserve. We deserved to be fired months ago.

In performing this Clients forensic autopsy we realize that the root cause of our problem today, was what we did 5 months previously. And when I say we, I mean me.

I didn’t stick to You’ve Got MAIDS™ core values when I gave this particular over-the-phone-estimate, and I will address that in "You're Fired" Part 2.
I utilize a computer program that takes into account for all sorts of variables and gives an incredibly accurate estimate of how long it will take to clean a home to our standards. Once I know how long a cleaning will take, I can easily derive a fair price for our services. We are normally +/- 15 minutes on our estimates. In fact we are more accurate on the over-the-phone-estimate than the in-home-estimate, but that is fodder for another blog.

This Orlando based professional housekeeping office is our personal Petri Dish in which we closely scrutinize and test how different circumstances, fact patterns, actions, policies, training program, and marketing vehicles all deliver measurable results. Naturally our goal is to do more of the stuff that brings positive results and less of what incurs a negative outcome.

Mrs. “L” came to me after their last so called “maid service” kept failing to deliver the goods. They had seen our really cool company cars driving around Maitland, FL for some time and were ready to try on a new maid service.

Mrs. “L” told me all about her current maid service. She said her house keepers would show up at all kinds of hours, never when promised, and it was not uncommon for her to wait all day only to be called at 4pm to inform her that the maids would need to reschedule. The house keepers never spoke English (but she knew they could). These maids would rush through her house, were not thorough, not detailed, had an unacceptable number of breakages, and recently had broken her vacuum!

Mrs. “L” gave up complaining to her then current maid service, because the owners would rarely pick up the phone, and worst yet her feedback was never utilized. She learned that she was wasting her time. This went on for 2 years.

I was excited to hear about the shoddy service and substandard performance her previous maid service provided because I knew we could easily impress her. I knew that we always report to our house cleanings when promised. I knew that we don’t rush our maids to clean more houses, so they do a better job with the details. I knew that if she had a concern, she could call the office or email feedback on our website, and that we would quickly resolve whatever concern she might have. I knew that our team leaders always speak English. I knew that we would never break her vacuum because what type of housekeeping company can’t afford its own vacuums? Note: if a so-called professional maid service skimps on purchasing a $700 vacuum, what do you think they do when it comes to insurance?

Check back for the second installment of "You're Fired" where I will detail how Mrs. "L" and I got exactly what we bargained for and precisely what we deserve. The only difference is that Mrs. "L" will most likely repeat the cycle all over again, while I hope to lead my company away from...

Tuesday, February 27, 2007

Jack Canfield Recommends...

Jack Canfield author of the Chicken Soup for the Soul series, and The Success Principles writes: “Most female executives spend too much time running their household, when they could easily delegate this task to a cleaning service...freeing themselves to focus on their career or spend more time with their family.”

Jack Canfield goes on to write, “...if you are a stay-at-home mom or dad, your most valuable “staff” will by your house cleaner...and others who can help you get away for time by yourself and with your spouse. If you are a single parent, these folks (maids) are even more important to your successful future and should be chosen with great care.”

I could hug this guy. Thank you Jack Canfield for promoting the professional maid service industry. At You’ve Got MAIDS we work hard to make it easy for you to delegate your homes repetitive cleaning chores.

Monday, February 26, 2007

Newest Client Coins The Phrase "Maidmobile"



Last week we had our first Client visit the office in almost two years! You’ve Got MAIDS™, like other professional maid services, tend to place their offices closer to their employees than to their Clients. We have three Orlando LYNX buses stoping in front of our office (directly accross Semoran Boulevard from a Perkins Restaurant and a Walgreens).

Turns out our newest Client drives past our corner location every week on his way between Lockheed Martin and the Orlando International Airport. He had been admiring all of our shiny yellow "Maidmobiles".

You’ve Got MAIDS Maidmobiles are just as cool as the Batmobile, except for all the mops, vacuums and lack of a ejector seat. If anyone can engineer ejector seats its those FIT and MIT grads over at Lockheed Martin . I guess if Batman cleans up crime, we can clean up grime.

At this You’ve Got MAIDS location we keep the blinds closed and post a sign that interviews are by appointment only or else we would be interviewing unqualified applicants all day long. When a prospective applicant calls our employment help line we prequalify them for an interview; this works in both our companies and the applicants best interest. We ask if the applicant has any professional maid service experience, because it is hard, detailed work getting down on your hands and knees to clean bathrooms all day long. We ask if they have had a drivers license for at least three continuous years. We ask how many moving violations will we find on their Motor Vehicle Report. We ask if they are prepared today, if hired, to run down to LabCorp® or Quest Diagnostics for a drug screening. We ask if their multi-state criminal background check will discover any felony or 1st degree misdemeanor convictions.

The vast majority of our Clients order from us by requesting a over the phone estimate. Lucky for us this gentleman knocked. Maybe we shouldn't keep the blinds closed.

WOWing Your CUSTOMERS






How do you motivate your team?

One of my managerial heroes is former Domino’s Pizzas franchisee Phil Bressler. Phil had been a high school basketball coach turned entrepreneur back in the 1980’s when Domino’s was going great guns. Phil built his Baltimore, Maryland based franchise to over 20 restaurants, but that wasn’t the big story. The big story was Phils 20+ unit franchise was averaging over $20,000 per week, per unit, in sales. This in a time when the average Domino’s was doing $8-9K per week.

How did he do it? He never stopped teaching. He never stopped coaching. He hired upbeat, coachable people. Those people hired people like themselves. His business revolved around a very simple concept that we are all here to serve the Customer. He built this Customer focused mindset into every element of his operations.

After Phil accomplished his goal with Domino’s Pizza, he sold his franchise for a kings ransom. His plan was to do what he loved, and Phil loved teaching high school students. For a short time in the 1990’s, Domino’s founder, Tom Monaghan, lured Phil into a corporate position as Vice President of Operations. I believe Phil is back to teaching and coaching.

The first time I heard Phil Bressler speak I was a brand new Domino's franchisee down in Summerville, South Carolina. It was 1990 and Monaghan was flying Phil all over the country to motivate franchisees and managers. We needed it after Pizza Hut decided to enter the delivery business.
I met Phil in Columbia, SC, and I took pages of notes. One practice Phil taught I still use today. Phil would ask his employees for a recent story of what they had done to make a Customer say WOW! At manager meetings they would vote on who had the best Customer Service story and the winner would get a small bonus. Doesn't that sound fun?

I bet Phil would like how we listen to our Clients through our Feedback System. Phil, when we open a You’ve Got MAIDS™ franchise in your area, your first cleaning will be on me. It would be a privilege.
Everyday our maids at You’ve Got MAIDS™ hear: "What have you done to exceed our Clients expectations?" -or- "What have you done to make the Client say WOW when they come home from work and walk into the home you just cleaned?" Our toll free number is 1-888-MAID-WOW after all.

Usually the first time I ask one of our rookie associates the question, I get looks of confusion. Looks of panic. Deer in the headlights syndrome. Could it be that no employer has ever asked their opinion on operations before? Could it be that they have never made the connect that the secret to success in business is taking care of the Customer? The next time I ask them the question they are usually ready for me. They have been looking for ways to WOW their Clients all week.

We celebrate the great Customer service stories and the maids that created them. We throw it up on the wall of fame in our You’ve Got MAIDS™ housekeeping office that serves Winter Park, Florida.

So what have you done to WOW your Customers lately?

Sunday, February 25, 2007

Olympic Size Goal for You’ve Got MAIDS™


In my 13th year I sat riveted to the Montreal Summer Olympics. The Eastern Block was in full swing with Russia and East Germany taking turns hammering the United States of America. As a young boy I didn’t understand how stacked the deck was against our amateur athletes at that time, but I vowed to improve our nations medal count in the future. With my Olympic dream set in stone, all that was left was to find a sport. I was not deterred by the fact that up to this point I had performed better in the classroom, than on any playing field (and that is not saying much). As fate would have it I eventually chose a sport in which the participants sit on their buttocks and go backwards. I know what you're thinking, but you're completely wrong...Forrest Gump played football for Alabama before joining the United States Army.

Rowing, or crew, is a back breaking amateur sport that requires years of dedication & discipline. Every rower knows the pot of gold at the end of the rainbow will not bring fame or fortune. For me, every day I laid it on the line for my Olympic Dream, but I never shared that dream with anyone. It was too precious; like back in the days of Moses when it was a sin to even speak the name of God. It was this way for me.

I didn’t reveal my Olympic goal because I mistakenly believed that would be prideful. So I kept it to myself, and 9 years later when I left the sport, only I knew that I had failed to accomplish my primary mission. Was I playing it safe? Perhaps…

Today my Olympic goal has morphed into leading the maid service brand, You’ve Got MAIDS, to become a national, coast to coast, professional house keeping franchise. Just like rowing, building a successful franchise is hard work. Our company is dedicating to creating systems and processes to teach, preach, and instill a culture of outstanding Customer service. Each day our Clients are helping us to improve our operations by providing us with consistent feedback through our website.

The purpose of this blog is to paint myself in a corner, and by doing so, become free. Making my goals public fuels my fire to franchise You’ve Got MAIDS nationwide. Now it is out. Keep an eye on our progress…

Saturday, February 24, 2007

The Murphy Brown of Orlando Maid Services

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One of our first Clients warned me that her husband labeled her the “Murphy Brown of Orlando Maid Services”. She had hired and fired every professional maid service in the Orlando, Florida Yellow Pages. She informed me that she fired Maid Brigade, Merry Maids, Molly Maids, Royal Maids, the Cleaning Authority, and The Maids. Because You’ve Got MAIDS begins with a “Y”, it took her a while to work her way to us in the housekeeping section.

Turns out it was a running gag on the Murphy Brown television show, that Murphy would fire her secretary darn near every episode (93 different secretaries in all). She fired a slow speaker, a mimicker, a crash-test dummy, a bickering married couple, and a mental patient. No one could satisfy Murphy’s high standards, so her secretary’s desk was a revolving door. Naturally, whenever Murphy did get a good secretary, he or she quits by the end of the episode. As a result, Murphy’s created the exact environment that would lead to her inevitable dissatisfaction. Murphy just couldn’t help herself.

We reformed our self proclaimed “Murphy Brown of Maid Services” with great Customer service. How? By being perfect? No, by listening, and then acting on her feedback!

We begin listening during the estimate when detailed notes are taken and a work order is created specifically for the maid service you require for your home. It is our pleasure to modify your cleaning instructions on your homes work order at any time. Every morning we discuss each work order with your maids. Each team of housekeepers has an On-Site Supervisor who is paid a higher rate to be accountable.

Next we continue listening through our Feedback System. Most companies are afraid to hear what their Clients are thinking of their service. It takes courage to ask a Client how they liked their cleaning service. If a Client lives in a 4,000 square foot house there is a good chance that some detail(s) was overlooked. Some details are deal breakers, and for those instances we have a 24-Hour Guarantee that we will come out and fix it. Other concerns are just pebbles in our Clients shoes…not a big deal right now…but you want to shake them out of your shoe at the next rest stop. These “pebbles” are why we created the Feedback System on the You’ve Got MAIDS website. We hadn't expected the flood of positive feedback, and I want you to know your words of encouragement have warmed our maids hearts. We want to create long term relationships with our Customers. Great relationships are created by open lines of communication, and then acting in the other persons’ best interest.

What is the moral of the story? It’s that no maid service can deliver 100% perfect housekeeping, but at You’ve Got MAIDS™, we feel we can deliver perfect Customer service. Our maids are very special people, but they are not perfect people. Perfect people tend to rack up 4.0 GPA’s at University of Florida, Harvard, or Princeton before becoming surgeons and airline pilots. We can’t afford to hire those people, and it would be a cold day in Key West before a Johns Hopkins vascular surgeon or South West Airline Pilot knocked on our door to apply for a job cleaning other people’s toilets.

Last year we interviewed 24 applicants for every maid that we hired. We are very stringent on our employment standards, and our Clients tell us they can see the difference in their homes. To all the Murphy Browns out there, hire a professional maid service that cares about your feedback. We promise to make your life just a little bit better each episode.